How do you measure what matters?

by Peggy Hahn, LEAD Executive Director

Many (most) congregations choose to count people in pews and bucks in the offering plate every week, but there are at least two big problems with these metrics:

  1. They don’t really tell you anything about how you are growing disciples and raising up Christian leaders.
  2. By the time you have the numbers, it’s too late to change them (that’s why these types of measure are called lag metrics).

As part of LEAD’s research for our newest book, Faithful Metrics, we interviewed a group of pastors younger than 40 to get their thoughts on relational metrics. Check out their creative and insightful responses as starting places for developing both lag and lead metricsthen share your own ideas on LEAD’s Facebook page.

  • How many kids are in worship vs. how many families send kids to Sunday school while the parents go to church?
  • If your church has a school or preschool, how many school families vs. how many church families participate in congregational events?
  • How does milestone attendance change over the years? For example, follow one class over the course of a number of years to watch how participation changes and grows.
  • How many failures can we celebrate as people take risks and try new things?
  • How many hours do members spend volunteering with community organizations each month over a year?
  • How much time do grandparents spend with their grandchildren in prayer and faith formation, and how often?
  • How much time do men spend with male friends outside of work and church, and how often?
  • How many people are able to be vulnerable with each other in and out of worship?
  • How many younger leaders are invited, stepping up, coached, and freed to serve?
  • How many people have attempted, are in the process of, or have learned English or Spanish so they can have better relationships with other members?
  • How many different people show up early for worship to help set up or stay after to tear down?
  • How long do people stay after worship because they enjoy the relationships that are developing?
  • What is the number of phone calls/texts/conversations centered around faith development and prayer outside of Sunday worship?
  • How long does it take to turn to the correct chapter/verse in the Bible during Bible study and Sunday worship?
  • How many people are engaged in small groups or seasonal devotions?
  • How many parent conversations and engagements happen outside of Sunday morning?
  • What is the number of new people who have transitioned into a higher level of leadership in the congregation during the year?
  • What is the number of people who consider themselves mentors to someone else in the congregation?
  • How often do people talk about or mention their church to people/friends outside the church?
  • How many people know the congregation’s purpose/mission/vision? How many know what the core values are?
  • What is the parking lot capacity during the week? (Is the building being used?)
  • How many neighbors/partners can identify your church?
  • What percentage of the total budget is allocated for mission support?

Are these ideas prompting others in your imagination? Make your own list.

Think about this:

  • Can you see the human connection in each of these lag or lead metrics?
  • Can you imagine their meaning?
  • Can you tell their stories?
  • Can you brainstorm experiments?
  • If they are lag metrics, can you identify a lead metric that will influence them?

The rich conversations that come out of this process help grow trust, shared language, and commitment.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *